The Interactions of Television Uses'and Gratifications
نویسندگان
چکیده
. Canonical correltotion analysis identified two viewer types. The first viewer type--the one who used television out'of habit, to pass the time, and for entertainment--exhibited sizable levels of television viewing, af#inity (the importance of television in the life of the respondent) , and realism (how realistic the television portrayals were perceived to be). The second viewer type used television to seek information or to learn, but not for escape. This motivational pattern resulted in overall higher levels of television viewing, particularly of talk-interview, news, and game show programs. Multiple regression analyses indicated that motivational structures of television viewing were useful in explaining television viewing levels, affinity, And realism. (Author/RL)
منابع مشابه
Survivor and Other Reality T.v. Gameshows: the Uses and Gratifications Perspective on a Reality Sub-genre
of Thesis vi Chapter One: Introduction 1 Chapter Two: Literature Review 6 Introduction 6 Uses and Gratifications Perspective 6 Early History of Media Gratification 7 Development of Uses and Gratifications Theory 9 Extensions into Uses and Gratifications 10 Summary of Uses and Gratifications Theory 12 Television Popularity and the Audience 12 A Historical Review of the Television Genre 13 Realit...
متن کاملUses and Gratifications Theory in the 21st Century
Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article, I argue just the opposite, and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this article, I assert that the emergence of computer-mediated communication has revived...
متن کاملNeeds and Gratifications for Interactive TV Applications: Implications for Designers
This paper uses the well-established ‘uses and gratifications’ theory in order to understand and categorize viewers’ needs in the context of digital TV applications. The results of this analysis unveil that such needs can either be ritualized or instrumental. Furthermore, the uses and gratifications theory was applied in order to formulate a questionnaire to which 68 current users of digital TV...
متن کاملIdentifying Motivations for the Use of Commercial Web Sites
The uses and gratifications theoretical framework has continued to prove useful in the study of new and emerging media. In previous research on television as a medium, motivations for media use have been grouped into either process gratifications (motivations associated with using the medium, like channel surfing) or content gratifications (motivations related to information or entertainment de...
متن کاملPredicting Exposure to and Liking of Media Violence: A Uses and Gratifications Approach
The uses and gratifications tradition posits individual needs for stimulation, for information, vary systematically. These needs may, in turn, affect what media sources, and other stimuli, various individuals access. This study used a survey design (N = 610) to examine the relationship between several key personality factors, media exposure and liking, and risk-taking behavior. Overall, it was ...
متن کامل